How We Work?
We think that the simplest solutions are usually the most effective
Passion Started GrasPro. Teamwork Made It
Dedication is a vital ingredient of any successful team if they are sports, grounds or management. Teamwork has got us to where we are today, and it keeps us constantly searching for new ways to push the boundaries of what is technologically possible and provide innovative solutions that take advantage of the latest developments in hardware integration and automation.
Committed to Creating an Exceptional Experience
We believe that the simplest solutions are usually the most effective. That’s why we’ve built a technologically advanced system for experts in the sports surfaces management with data security, ease of use, adaptability to any device and practical analysis in mind.
We use customer feedback to make additions to our platform and improve their experience, with our customer support and reliability leading us to work with some of the biggest names and tournaments in sport.
Agility to Provide Added Value
The ability to adapt to our users’ needs is what makes GrasPro unique. Our focus is solving problems that lead to better quality turf. Using our customers’ feedback, we can develop market-driven features or create new services with instant real-world.
Meet Our Leadership Team
Kjartan Eiríksson
CEO, Co-founder at GrasPro
Kjartan has led a career in business management that has focused on business development. His ethos of analysing and simplifying complex projects in the construction and property sectors have seen him work with international businesses to streamline their approach and product offering. He is experienced within the educational industry and has served as board member and deputy board member in institutions, including the University of Iceland. He also has experience in managing and developing a support framework for innovation.
Kjartan drives the business strategy, manages operations, and takes care of finances. He integrates people and projects, ensuring business growth and synergy that helps our customers to achieve more.
Einar Brynjarsson
COO, Co-founder at GrasPro
Einar is the initial idealist and inventor of GrasPro. He actively shapes the GrasPro system and uses his experience to create a professional tool that provides value and practical application whilst always benefitting the turf. His vast theoretical understanding of grass and the environment focus, combined with the ability to teach others, has made him a prominent turf expert both in Iceland and internationally.
His success within the turf industry is built on his extensive expertise, engineering degree, and experience with several pitch constructions and completion of studies on use of undersoil heating technology.
With his professional experience in the turf industry, Einar leads the innovation, growth, and daily administration of GrasPro.
Borgar Erlendsson
CTO, Co-founder at GrasPro
Borgar is an accomplished IT specialist with 23 years of experience working as a developer, designer and business analyst. He has worked with global leaders in several industries, including healthcare, finance and the International Atomic Agency. In these roles, he has driven innovation while developing in-house and customer-facing platforms, including the implementation of Valitor’s contactless credit card and POS terminals across Iceland.
Borgar leads our technology and directs system development to enhance products and services with customer focus, always adding innovative thinking to take the power of the technology one step further.
ASK US ANYTHING
Our software is purpose-built for turf managers to get the most from their data.
Use a free 15-minute consultation to ask us anything about how data can work for you. With our wide range of customers across the globe, we can answer questions using real-world experience that has proven results.